Marketing & Communication in the Swiss Cicor Group

Cicor Technologies is a Swiss group of international companies in the electronics industry. The Cicor Group is organized in two divisions, in which I was the main responsible person for the marketing of the AMS Division with its five production sites.

 

03/2013 – 01/2015:cicor

Marketing & Communication

  •  Main responsible person for the AMS Division, including the sites:

RHe Microsystems GmbH, Radeberg (GER)
Reinhardt Microtech GmbH, Ulm (GER)
Reinhardt Microtech AG, Wangs (CH)
Cicorel SA, Boudry (CH)
Cicorel SA, Moudon (CH)

  • Comprehensive organization and on-site support for trade shows
  • Marketing controlling
  • Online and inbound marketing
  • Operational support for the sales (e.g. mailings, active customer approach)
  • PR, internal and external communication in German and English (esp. with prospects, customers and associations)
  • Implementation and support of all social media channels
  • Constitution and publication of technical articles in collaboration with technologists
  • Procurement and design of giveaways, office equipment, brochures etc.
  • Creation and implementation of the contents of the website with TypO3
  • Assisting in the implementation of the e-learning platform, as well as preparing the required content
  • Assisting in creating a new marketing concept for the whole Cicor Group

eCertificate

SMT2013P1010138publication example