Marketing Concept for an App Developer

 

05/2012 – 07/2012:Tourschall_Logo_Small

Project of the Dresden University of Technology: Preparation and evaluation of the marketing concept and the successfully defending in front of an expert audience.

Content:

  • SWOT analysis
  • Market potential and business definition
  • Definition of the target group
  • Analysis of the market and competition
  • Weighing up the following marketing activities: smartmob, competition on facebook, information booth, print media, travel portals, facebook advertising, Google Adwords

tourschall kodira

eCertificate