Comprehensive Marketing Analysis

Especially during my studies I dealt with comprehensive analysis and evaluation models in marketing.

 

Bachelor Thesis (04/2012 – 09/2012):

Bachelor Thesis, Dresden University of Technology, Chair of Business Information Science

particulary information management (grade 1.3):

„Open Innovation in Companies: Scoring Model for Success Factors based on Best Practices“
[original titel: „Open Innovation in Unternehmen: Scoring-Modell von Erfolgsfaktoren anhand von Best Practices“]

Bachelor Thesis1     Bachelor Thesis2     Bachelor Thesis3

Key Words: open innovation; customer integration; success factor; best practices; consumer goods; scoring model

Key Sources:

  • Reichwald, R., & Piller, F. (2009). Interaktive Wertschöpfung – Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. Wiesbaden: Gabler Verlag.
  • Bartl, M. (2006). Virtuelle Kundenintegration in die Neuproduktentwicklung. (S. Albers, pub.) Wiesbaden: Deutscher Universitäts-Verlag.
  • Enkel, E. (2009). Chancen und Risiken von Open Innovation. In A. Zerfaß, & K. M. Möslein (pub.), Kommunikation als Erfolgsfaktor im Innovationsmanagement – Strategien im Zeitalter der Open Innovation (S. 177-192). Wiesbaden: Gabler Verlag.
  • Füller, J., Bartl, M., Ernst, H., & Mühlbacher, H. (2006). Community based innovation: How to integrate members of virtual communities into new product development. Electronic Commerce Research, 6(1), S. 57-73.
  • Sandmeier, P. (2011). Der Kunde als Innovationsmotor. In O. Gassmann, & P. Sutter, Praxiswissen Innovationsmanagement: Von der Idee zum Markterfolg (S. 127-144). Munich: Carl Hanser Verlag.

 Bachelor Thesis4 Creative Commons Lizenzvertrag   Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

 

Project of the Dresden University of Technology (05/2012 – 07/2012):Tourschall_Logo_Small

Preparation and evaluation of the marketing concept and the successfully defending in front of an expert audience.

Content:

  • SWOT analysis
  • Market potential and business definition
  • Definition of the target group
  • Analysis of the market and competition
  • Weighing up the following marketing activities: Smartmob, competition on facebook, information booth, print media, travel portals, facebook advertising, Google Adwords

tourschall kodira

eCertificate

 

Project of the University of Applied Sciences (HTW) Dresden (05/2011 – 07/2011):        SoMeCo Logo

Independently processing and the successfully defending of an internal communication strategy based on a fictitious company.            

  • Project management and project supervision
  • Development of a company-specific social media strategy
  • Presentation of the implementation options

SoMeCo

eCertificate