Comprehensive Marketing Analysis

Especially during my studies I dealt with comprehensive analysis and evaluation models in marketing.   Bachelor Thesis (04/2012 – 09/2012): Bachelor Thesis, Dresden University of Technology, Chair of Business Information Science particulary information management (grade 1.3): „Open Innovation in Companies: Scoring Model for Success Factors based on Best Practices“ [original titel: „Open Innovation in Unternehmen: Scoring-Modell[…]